Location: Remote, US
About the Company
SkySQL, Inc. is revolutionizing the way businesses manage their data in the cloud. We’re on a mission to provide a seamless, powerful, and user-centric Database-as-a-Service (DBaaS) solution that sets new industry standards. SkySQL is a Multi-cloud Database-as-a-Service platform offering, specializing in managing MariaDB, one of the most popular open-source relational database systems.
SkySQL is more than just a database; it’s a comprehensive and innovative platform that delivers continuous availability, autonomous operation, and serverless capabilities. We’re redefining the database experience to make it more accessible, intuitive, and efficient than ever before.
About the Role:
- Content Marketing and Thought Leadership
- Publish high-quality technical and business oriented blog posts, whitepapers, and case studies demonstrating expertise in database solutions.
- Create and distribute technical guides, how-tos, and industry insights.
- Host regular webinars and virtual events to demonstrate product features and share industry insights.
- Paid Advertising
- Utilize PPC advertising on platforms like Google Ads and LinkedIn to target high-intent audiences.
- Sales Enablement
- Develop and maintain sales collateral, including presentations, case studies, and product brochures.
- Provide the sales team with the tools, resources, and training needed to effectively sell the product.
- Create and update competitive analysis and market research to inform sales strategies.
- Collaborate with the sales team to gather feedback and continuously improve sales materials.
- Track and analyze the effectiveness of sales enablement initiatives and adjust strategies as needed.
- Social Media Marketing
- Leverage LinkedIn, Twitter, and GitHub to engage with the tech community.
- Share valuable content, company news, and participate in industry discussions.
- Email Marketing
- Build and nurture an email list to inform prospects and customers about updates, promotions, and educational content.
- Create personalized and sequenced campaigns.
- Public Relations (PR)
- Work closely with PR firm to issue press releases for significant milestones such as product launches, funding rounds, and major partnerships.
- Engage with industry journalists, analysts and influencers for media coverage.
- Website Management
- Work closely with website vendor and oversee the website’s design, content, and functionality to ensure an optimal user experience.
- Search Engine Optimization (SEO)
- Optimize the website for search engines to attract organic traffic.
- Partnerships and Integrations
- Develop and manage strategic partnerships with tech companies, cloud providers, and software vendors.
- Work with team members to create seamless integrations with popular tools and platforms.
- Community Building
- Foster a community around the product through forums, user groups, and events.
- Encourage knowledge sharing and networking among users and stakeholders.
Qualifications:
- 5+ years in marketing roles within tech/SaaS industries required
- Experience with open source software and community engagement required
- Experience with databases and familiarity with the DBaaS industry and its market dynamics strongly preferred
- Developer experience is preferred
- Excellent organizational, communication, and project management skills.
